BUSINESS MAGAZINE

Let's face it: it's easy to follow the herd and do what everyone else does. But nobody ever reached the top first by following the crowd. At 270inc we understand that you can learn from experience while still not being afraid to step outside of your comfort zone. It's that willingness to take risks and blaze new trails in publishing is the way we, as a business community will excel and help raise the standard by which our region does business. The team at 270inc is composed of experienced marketing and editorial professionals who know business content, dig media and understand that the human experience has everything to do with the way we succeed.

Our combination of skills is what makes 270inc business magazine a different kind of business magazine.

MARKETING OPPORTUNITY

We are publishers. We publish magazines.But we are more than that. We are also advertising and marketing professionals with decades of experience in business development, advertising and marketing.We have marketing degrees, teach marketing, understand marketing, and live and breath marketing and advertising. We are an advertising agency that also produces a magazine, and that means you get the benefit of working with a fullservice advertising agency and the collective knowledge we have to offer.

Our combination of skills is what makes 270inc business magazine a different kind of marketing opportunity

EDITORIAL…

Socrates said, A wise man knows he knows nothing.In blazing this new trail, we threw out the old dictative way of pedaling information and engaged in a paradigm shift. We turned to you, our readers, our advertisers, our industry experts and community leaders to share your experiences and knowledge with each other so that we can all work collectively toward a higher standard of doing business.

270inc is the business magazine written for, by and about the business people of Frederick and Montgomery counties

ADVERTISING…

Our advantage is in our diversity. 270inc is as much an advertising agency as we are a publisher, meaning we consider all your advertising and marketing opportunities when we consult with you. As a business development firm we approach your campaign from a comprehensive perspective, taking into consideration all your marketing needs. We help you plan your marketing strategy, create an ad campaign that will resonate with your prospects, place your advertising in multiple media, and help you monitor its progress. We help you apply your marketing budget across the media spectrum necessary to effectively showcase your business because we have access to and create the content for every kind of media you need in order to be successful.

YOUR MARKET…

The people who follow 270inc are people just like you; they love to work, they run businesses and contribute to their communities, and they want to know the stories behind the businesses. Everyone from industry leaders to entrepreneurs and anyone in between is reading 270inc, because the readers are the storytellers.

Here are some statistics from the Alliance of Area Business Publications (representing regional business publications across the US):

• 80 percent of readers say that local business publications are a very good to excellent source of local news and information. That compares with 35 percent for local daily newspapers, 27 percent for local television and 18 percent for local radio.

• 73 percent had read four of the past four editions of their favorite local publication.

• The typical reader spends 42 minutes with each edition.

• 88 percent are at least 35 years old, and the median age is 49.

• Average household income is $177,880, and average net worth is $1.2 million.

• 80 percent of readers are college graduates.

Mission Statement:

270inc combines the power of leadership, service, passion, experience and knowledge to deliver editorial analysis and perspective, creative and effective marketing and community involvement through multiple media formats in order to entertain, educate and inspire business leaders and elevate the standards by which we all conduct business in Frederick and Montgomery counties. (WHEW!)

MULTIPLE MEDIA

270inc is much more than a magazine or a Web site. Much more. Through print, web content, radio, events, and direct mail, we act as an advertising agency for our clients, but without the added expense, effectively reaching those markets most important to the business leaders of Frederick and Montgomery counties. This multi-level approach makes it possible to keep your message consistent throughout the various advertising mediums we offer.

SERVANT LEADERSHIP

At 270inc, we believe community service is the best way to lead. We are more than a pusher of content - we don't dictate what you should read about.Instead, we reach out to the community and collect information from the community directly,working with you to determine our editorial content and invite participation from the business leaders of Frederick and Montgomery counties.

270inc knows our readers and advertisers have the stories and insights most relevant to the local business communities. We encourage your editorial participation.

BUSINESS COMMUNITY = FREDERICK & MONTGOMERY COUNTIES

Synergism is the name of the game for the wealth of businesses up and down the I-270 corridor. The gap between Frederick and Montgomery counties is barely visible, and that's where our readers and advertisers told us was the market they want to hit, the information they want to read about and the market they want to speak to. And we've listened, developing content that speaks to and about these two thriving communities and creating a business-to-business media outlet that bridges both. Our communities work together through workforce exchange, resources, suppliers, service contractors, financial professionals and so much more.

270inc is bringing real journalism back

in style. We don't dictate what our writers should write about or who they should talk to or what the stories are. We let our writers be what we're paying them to be… journalists! Imagine a business magazine that actually allows their journalists to find the stories, uncover them and explore them from all angles. 270inc is a business magazine that creates content with the integrity of traditional journalism, because there are stories happening right in our backyard that need to be told, things that affect our businesses, our employees, our futures and our interests. Some stories will be told by you. Some stories will be told by our journalists.

Either way, the stories that beg to be told, as well as the ones that are hiding, will see print in 270inc